As a novice in the floral industry, I’m constantly learning the ins and outs of the trade. There are so many different organizations and people behind the scenes that offer support and keep the industry growing. One of these organizations is the American Floral Endowment. Did you know that they have funded $15 million towards research benefiting the floral industry and have given over $500 thousand toward scholarships to future leaders? Wow, that’s a hefty sum!
Some of you may have heard about the new video they released last week. It’s a little edgy and not what you would expect from the floral industry…that’s why I love it! It gets your attention all the while simply explains AFE’s purpose and spreads awareness about the industry in general. Let’s shake things up a bit and support those who support us. I encourage you to post this to your website or social media outlets to get the word out about all the great things AFE is doing. Syndicate continues to be a proud supporter and privileged colleague of the endowment…won’t you join us?